Intro - this is not feminism because [reasons that don't make sense]. *deep sigh* here we go.
But I actually read the whole thing. My aunt recommended it to me and I know she'll ask about it, so I want to have at least a few things to feign interest in. Amoruso is incredibly impressive for building what she's built. Major kudos to her for that. But this read like the self help book she so ardently claimed it was not. I wanted to know how SHE built this business, the details of her story. Not some vague, "do what you love, be bold, be your biggest fan, oh and magic!" blahblahblah. (I'd get so into some magic, but it wasn't even an interesting section)
She glossed over those early transitional years that would have been the most interesting. And every time the word #GIRLBOSS showed up (which it did, A LOT) I cringed, reading it with the inflection of "xoxo, Gossip Girl." And after a certain point, with all the brand name dropping (ok, you're badass and fashionable, you're cooler than me) and band name dropping (ok, you were into metal in the 90s, you're cooler than me), it just felt a little too gratuitous. Too self congratulatory. Which, whatever, celebrate yoself - you built a multimillion dollar business. But don't sell your dressed up pat-on-the-back as anything else. Or do...whatever, I wouldn't have even read this if I didn't have to, so I can't say I was sold on it beforehand only to be
She's clearly a smart and savvy woman, I just wish the book reflected that and didn't read like a column in Teen Vogue.